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The Subject Line

One Editor’s Response to PR Pitch

By January 13, 2017October 9th, 2018No Comments

As public relations professionals, we work with editors, reporters, bloggers, analysts and other influencers on a daily basis. Having pitched literally thousands of media over the years, we’ve experienced all types of responses – radio silence, confusion, one word, thanks and praise for facilitating stories, harsh rebukes, you name it.

Most of time, communication between flacks and the media is friendly, professional, and to-the-point. In other words, nothing you would really care to hear about.  Once in a while, however, you get a response so perfect it merits sharing.

A colleague recently pitched a few byline ideas to Martin Carr, editor at Health Insurance Underwriter Magazine. After some back and forth, they agreed to the topics, creating several editorial opportunities for our client. As is done with nearly every media opportunity, my colleague asked Carr what the deadlines were for the byline submissions. His response was simply this image:


Well played, sir.

Matthew Pugh

Matthew Pugh

Matthew Pugh holds more than 20 years of public relations and communications experience, primarily in the technology space. Before co-founding Pugh & Tiller PR, he served as Vice President at Weiss PR, where he was instrumental in growing the firm and its technology practice, particularly among international and global companies. Prior to that, he served as the Director of Communications for two high-growth technology firms where he devised and executed comprehensive public relations, analyst relations, and social media programs. He also worked as a Senior Public Relations at a leading cybersecurity company, where he provided strategic PR support for corporate and marketing initiatives, industry trade shows, product launches, and employee communications. He also spent several years at a national public relations firm, designing communications and media relations plans for clients in the technology, higher education, commercial real estate, and legal industries, and began his PR career working for a faith-based disaster relief and development organization. Pugh has earned several industry awards including, a MDDC Press Association award for feature writing, several PR World Awards for his work in the technology sector, and was named part of the “Marketing Team of the Year” for a high-growth international technology company. Pugh earned his B.S. in mass communications from Towson University.