Our Approach

Most of our clients have made public relations an integral part of their business.

For these retainer-based clients, we regularly analyze their business and communications needs, and what sets them apart from their competitors. We then develop comprehensive strategies and implement tactics designed to reach and influence each client’s key audience targets with messages that advance their overall business objectives – all while regularly gauging our progress to make certain our program is on track and achieving the desired results.

Some organizations find themselves in need of project-specific public relations support when facing a particular PR challenge or opportunity.

These challenges or opportunities may run the gamut from a chance to speak or showcase a product at a major conference to a crisis which is impacting business as usual. Like our ongoing work, we approach such projects strategically, determine which public relations tactics will be most appropriate and effective, and then implement an initiative which will help our clients to reach their communications objectives.

While some organizations prefer keeping public relations as an in-house function, tight budgets often mean a lean, overworked, or under-experienced in-house PR team.

In such instances, we work with the client’s in-house team to provide strategic counsel in effectively implementing a wide range of PR tactics. This approach allows organizations to realize cost savings and assist in-house PR staff without sacrificing public relations opportunities.

We also offer a one-day training course designed to provide a basic knowledge and skill set of fundamental public relations tactics that can be used to help advance an organization’s marketing or communications program. This training is aimed primarily at communications associates, marketing associates, or anyone with little or no PR experience who is tasked with managing basic public relations support.