“There cannot be a crisis next week.
My schedule is already full.”
Pugh & Tiller PR Manages Crisis Communications for Organizations and Executives.
It’s Not a Question of “If,”
but “When” a Crisis Will Happen
With media and public scrutiny at unparalleled heights, a crisis today can take on a life of its own if a response isn’t immediate, decisive, and on target.
An effective crisis communication plan is a must. The threat of litigation, allegations of financial mismanagement or corporate negligence, product recalls, environmental issues, corporate takeovers, disgruntled customers … the list of potential crises that could damage your organization goes on and on.
A crisis can disrupt normal business operations, ruin your reputation, and leave normally savvy executives running for cover – or worse, ignoring the issue! Unfortunately, many executives and communicators find themselves facing incredibly complex decisions in response to a crisis with little or no prior experience in actually handling a crisis situation.
Effective Crisis Communications Management Means…
Confronting a Crisis
The partners of Pugh & Tiller PR have worked extensively with a wide range of organizations confronting crisis situations. In such instances, we apply our full resources to rapid response and management of the communications function. Often working in conjunction with a team of attorneys, corporate officers, risk managers, and human resource professionals, we create and implement a program that enables our clients to gain control of the situation, provide key audiences with timely and accurate information, and maintain (or restore) their reputations.
Preparing in Advance of a Crisis
More than helping to mitigate a crisis when it occurs, Pugh & Tiller PR is often engaged to prepare crisis response communications before problems arise. Through strategic planning, media training, development of response protocols, and crisis scenario building, Pugh & Tiller PR prepares management and internal communications teams to recognize, assess, and deal swiftly and effectively with a crisis when it happens. We do this by creating a system of procedures and protocols which allows clients to better understand and respond to the special risks and demands a crisis presents so they can get back to business as usual.
Pugh & Tiller PR Crisis Communications Work
Crisis Communications and Media Training for Individuals and Organizations.
Pugh & Tiller PR has handled crisis communications for:
- A major real estate development firm facing public outcry when a government agency alleged the company was responsible for structural defects in a public building;
- A major dairy undergoing a sale and employee layoff;
- A non-profit organization in which an employee accidentally burned an individual receiving services from that organization;
- Controversies over abuses of students at a major Catholic institution, and patients at a network of health clinics;
- A lawsuit filed by a former police chief against the mayor of a major U.S. city.
In addition, Pugh & Tiller PR has created crisis communications plans and conducted media training for individuals and organizations including Johns Hopkins Hospital, Laureate Education, Foulger-Pratt, Duke Realty, PBMares, The Traffic Group, and Patient First.
How Will Pugh & Tiller PR Address My Specific Crisis Communications Needs?
Each Crisis Demands an Individualized Approach.
Just as your organization is one-of-a kind, so too are crises.
Each crisis tends to take on a life of its own. As a result, it is impossible to anticipate every possibility that could occur. And with stockholders, clients, business partners, media, and the public all clamoring for information and a successful resolution, simply replicating steps used to handle a past crisis is usually a recipe for disaster.
That is precisely why Pugh & Tiller PR creates individualized plans to address a current crisis or prepare in advance.
Each plan is customized to address both the “big picture” – proper messaging, key audiences, timely dissemination of information, spokesperson preparation – and the nuances needed to implement a truly successful initiative.
