“There cannot be a crisis next week.

My schedule is already full.”

— Henry Kissinger

Pugh & Tiller PR Manages Crisis Communications for Organizations and Executives.

It’s Not a Question of “If,”

but “When” a Crisis Will Happen

With media and public scrutiny at unparalleled heights, a crisis today can take on a life of its own if a response isn’t immediate, decisive, and on target.

An effective crisis communication plan is a must. The threat of litigation, allegations of financial mismanagement or corporate negligence, product recalls, environmental issues, corporate takeovers, disgruntled customers … the list of potential crises that could damage your organization goes on and on.

A crisis can disrupt normal business operations, ruin your reputation, and leave normally savvy executives running for cover – or worse, ignoring the issue! Unfortunately, many executives and communicators find themselves facing incredibly complex decisions in response to a crisis with little or no prior experience in actually handling a crisis situation.

Effective Crisis Communications Management Means…

Confronting a Crisis

The partners of Pugh & Tiller PR have worked extensively with a wide range of organizations confronting crisis situations. In such instances, we apply our full resources to rapid response and management of the communications function. Often working in conjunction with a team of attorneys, corporate officers, risk managers, and human resource professionals, we create and implement a program that enables our clients to gain control of the situation, provide key audiences with timely and accurate information, and maintain (or restore) their reputations.

Preparing in Advance of a Crisis

More than helping to mitigate a crisis when it occurs, Pugh & Tiller PR is often engaged to prepare crisis response communications before problems arise. Through strategic planning, media training, development of response protocols, and crisis scenario building, Pugh & Tiller PR prepares management and internal communications teams to recognize, assess, and deal swiftly and effectively with a crisis when it happens. We do this by creating a system of procedures and protocols which allows clients to better understand and respond to the special risks and demands a crisis presents so they can get back to business as usual.

Pugh & Tiller PR Crisis Communications Work

Crisis Communications and Media Training for Individuals and Organizations.

Pugh & Tiller PR has handled crisis communications for:
  • A major real estate development firm facing public outcry when a government agency alleged the company was responsible for structural defects in a public building;
  • A major dairy undergoing a sale and employee layoff;
  • A non-profit organization in which an employee accidentally burned an individual receiving services from that organization;
  • Controversies over abuses of students at a major Catholic institution, and patients at a network of health clinics;
  • A lawsuit filed by a former police chief against the mayor of a major U.S. city.

In addition, Pugh & Tiller PR has created crisis communications plans and conducted media training for individuals and organizations including Johns Hopkins HospitalLaureate EducationFoulger-PrattDuke RealtyPBMaresThe Traffic Group, and Patient First.

Weiss PR has handled crisis communications for Crisis Communications and Media Training for Individuals and Organizations.

How Will Pugh & Tiller PR Address My Specific Crisis Communications Needs?

Each Crisis Demands an Individualized Approach.

Just as your organization is one-of-a kind, so too are crises.

Each crisis tends to take on a life of its own. As a result, it is impossible to anticipate every possibility that could occur. And with stockholders, clients, business partners, media, and the public all clamoring for information and a successful resolution, simply replicating steps used to handle a past crisis is usually a recipe for disaster.

That is precisely why Pugh & Tiller PR creates individualized plans to address a current crisis or prepare in advance.

Each plan is customized to address both the “big picture” – proper messaging, key audiences, timely dissemination of information, spokesperson preparation – and the nuances needed to implement a truly successful initiative.

Are You Prepared for a Crisis?

Contact Pugh & Tiller PR Today to Assess Your Specific Crisis Communications Needs.